Marketing Management Certificate - Full-Time [Day]

The Programme

The aim of this certificate programme is to familiarise you with the strategic importance of marketing, management, and the practical principles of digital marketing in both a local and international setting. You will learn to apply core marketing frameworks and concepts to case-based problems, and be able to recommend and present viable solutions.

  • Duration

    One Semester

  • ECTS

    30 ECTS

  • Next Start Date

    7th January 2020

  • Accrediting Body

    Quality and Qualifications Ireland

  • Mode

    Full-time Day

  • Level

    National Framework of Qualifications Level 6

  • Assessment

    Continuous Assessment & Exam

  • Minimum English Level

    IELTS Level 6.0 or equivalent

Our degrees and certificates are awarded by the Quality and Qualifications Ireland - QQI


Programme Learning Outcomes

This certificate will provide learners with:

  • The fundamentals of the strategic importance of marketing and management
  • The practical principles of digital marketing in a local and international setting
  • The necessary learning tools to apply core marketing frameworks and concepts to case-based problems
  • The ability to distinguish between digital and traditional marketing tools
  • The key concepts in understanding the power of marketing as a core driver of a marketing strategy

"I feel there are three key features of GBS that are very special: supportive people, small class sizes, and a multicultural environment. Classmates, lecturers, staff, and even directors are always there to support you" 

Sana Terada, GBS Graduate

Programme Content

Marketing Management (10 ECTS)

  • Marketing Audit
  • Marketing Intelligence
  • Product and Service Strategies
  • Marketing Communication
  • Building Brands

Digital Marketing (10 ETCS)

  • Web Applications
  • Search Engine Optimisation
  • Employ CSS Web Page Styling
  • Website Creation Tools
  • Domain Names and Hosting

International Marketing (10 ETCS)

  • Reasons for Internationalisation
  • Global Market Segmentation & Selection
  • Market Entry Modes
  • Marketing Mix


Citybin Company Visit

Citybin Company Visit

Course Structure and Award

This certificate will be delivered over one semester (14 weeks + exams).  On completion you will receive a QQI Certificate in Marketing Management at level 6 on the National Framework of Qualifications.

Academic Career & Progression Routes 

After this certificate you can progress on to a career in Marketing in SMEs or multinational organisations. Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within the programme.

Galway Business School Assessment Methods

Assessment Methods

Entry Requirements for Certificate Students

Entry Requirements

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