Duration
One academic semester
Marketing Management Certificate in Galway, Ireland
- Home
- »
- Our Programmes
- »
- Short certificate courses
- »
- Marketing Management Certificate
The programme
During this course, you will familiarise yourself with the strategic importance of marketing, management, and the practical principles of digital marketing in both a local and international setting.
You will learn to apply core marketing frameworks and concepts to case-based problems, and be able to recommend and present viable solutions.
-
-
ECTS
30 ECTS
-
Next Start Date
21 September 2020
-
Accrediting Body
Quality and Qualifications Ireland
-
Mode
Full-time Day
Part-time Evening -
Level
National Framework of Qualifications Level 6
-
Assessment
Continuous Assessment & Exam
-
Minimum English Level
CEFR B2 or above
Programme Learning Outcomes
This certificate will provide learners with:
- The fundamentals of the strategic importance of marketing and management
- The practical principles of digital marketing in a local and international setting
- The necessary learning tools to apply core marketing frameworks and concepts to case-based problems
- The ability to distinguish between digital and traditional marketing tools
- The key concepts in understanding the power of marketing as a core driver of a marketing strategy
Programme content
The core modules of the Certificate in Marketing Management programme and their respective indicative content are listed below.
| Marketing Management | Digital Marketing | International Marketing |
| 10 ECTS | 10 ECTS | 10 ECTS |
| Marketing Audit Marketing Intelligence Product & Service Strategies Marketing Communication Building Brands | Web Applications Search Engine Optimisation Employ CSS Web Page Styling Website Creation Tools Domain Names and Hosting | Reasons for Internationalisation Global Market Segmentation & Selection Market Entry Modes Marketing Mix |
Course Structure and Award
The Certificate in Marketing Management will be delivered over a semester (18 weeks, including exams).
You will be assessed using a combination of exams and continuous assessment throughout the semester.
On completion, you will receive a QQI Certificate in Marketing Management at level 6 on the National Framework of Qualifications.
Career opportunities & Progression Routes
After completing this certificate, you can progress on to a career in business or innovation management in SMEs or multinational organisations.
Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within their certificate.
Entry Requirements
Students are required to have a Leaving Certificate 5 passes or High School Diploma equivalent and are required to have an English Language qualification at CEFR B2 or above.
English language classes at the start of the programme are obligatory for non-native speakers.
Read more here.
Next Steps
If you wish to apply for this certificate course, please email the college directly at admisssions@galwaybusinessschool.ie
For further information please contact our friendly admissions team.
T: +353 (0)91 529100
E: admisssions@galwaybusinessschool.ie