Sales and Marketing Certificate in Galway, Ireland

The programme

The Certificate in Sales and Marketing is a practical course that equips you with the necessary skills, tools and techniques to advance your professional and personal career as a marketing and sales professional.

You will explore core concepts, methods and perspectives on various marketing and sales channels to reflect the current business environment.

  • Duration

    One Semester

  • Next Start Date

    13 January 2021

  • ECTS

    30 ECTS

  • Accrediting Body

    Quality and Qualifications Ireland

  • Mode

    Full-time Day
    Part-time Evening

  • Level

    National Framework of Qualifications Level 6

  • Assessment

    Continuous Assessment & Exam

  • Minimum English Level

    IELTS Level 6.0 or equivalent

Why you should study a Certificate in Sales and Marketing?

"The lecturing standard was very high, and course was very relevant to my career goals. I really enjoyed the close-knit community, and there was great support from both the other students and college staff." 

Martin Ronan, GBS Graduate

Do you want to be a champion in your sales field? Then stand out from the competition by adding this certificate to your list of qualifications!

This short semester course provides attractive career opportunities in the expanding marketing and sales field.

You will gain the necessary communication skills, tools and techniques to advance your performance and career as a marketing and sales professional.

  • Gain the grounds of current practical skills of marketing and sales
  • Develop unique marketing and sales plan and strategies  
  • Be able to coach salespeople
  • Build a sales team motivation
  • Enjoy a small class size with other business professionals 

Who is the Certificate in Sales and Marketing for?

The course has been developed to meet the needs of working professionals and from various marketing and sales backgrounds.

As a sales marketing specialist, you have a crucial role within your sales team. You also bring decisive input in deciding and implementing a successful sales and/or marketing campaign within your organisation.

This course is designed for you if:

  • You are interested in developing sales and marketing strategies for your company
  • You want to make a difference in your workplace and increase your ability to manage sales, marketing and communications functions
  • You want to improve your career and job prospects 
"Studying at GBS was a wonderful experience. The small interactive class structure enables students to learn from one another and to develop invaluable organisational, teamwork and leadership skills". Nicola Conneally, GBS Graduate

Programme Learning Outcomes

This highly practical certificate will enable you to:

  • identify the key concepts of business communications
  • recognise the fundamentals of sales and marketing
  • analyse the processes involved in the development of a marketing strategy
  • distinguish between different concepts such as market segmentation, market targeting and positioning
  • carry out effective market research
  • apply the marketing mix concept to real business situations
  • develop and manage strategic sales and marketing plans
  • communicate those plans effectively within the business environment

Programme Content 

This semester course is comprised of three modules, all the equivalent of 10 ECTS points. 

 The programme will cover the fundamentals of marketing such as:

  • business communications
  • sales management
  • marketing research
  • planning
  • brand management

During the three modules, you will learn to develop strategic sales and marketing plans, in addition to exploring the techniques on how to communicate those plans effectively within the business environment.

Business Communications (10 ECTS)

The objective of this module is to offer practical and theoretical communication skills which are of significant use in business environments and are highly transferable to all aspects of your life.

  • Focus on targeting strategies and how to formulate them
  • Business writing & planning
  • Managing the product mix
  • Effective communication
Introduction to Marketing (10 ECTS)

If you haven’t formally studied marketing before, this module will introduce you to the key marketing concepts and their application.

  • Marketing Research
  • Marketing Planning
  • Channels of Distribution
  • Brand Management  
Sales Management (10 ECTS)

This module prepares you for any selling situation. You will understand the importance of scanning the environments of the organisation in-order to keep abreast of changes and adapt if necessary.

  • Sales force design process
  • Managing groups
  • Managing sales performance
  • Sales coaching

Course Structure and Award

This certificate will be delivered over a semester (18 weeks, including exams).

On completion you will receive a QQI Certificate in Business Communications at level 6 on the National Framework of Qualifications.

Career options & Progression Routes 

Upon completing this certificate, you can progress on to a career in dealing with various business communication channels in a SME or a multinational organisation.

Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within their certificate.  

Entry Requirements

Students are required to have a Leaving Certificate 5 passes or High School Diploma equivalent and are required to have an English Language qualification at CEFR B2 or above.

English language classes at the start of the programme are obligatory for non-native speakers.

Read more here.

Next Steps

If you wish to apply for this certificate course, please email the college directly at

For further information please contact our friendly admissions team.

T: +353 (0)91 529100


Enquire about this course